Jessica Simpson, Fall 2021

Banner Design and Direction

The theme for the fall 2021 campaign was 'going out in the house,' or in other words give yourself a reason to wear the fancy clothes, and heels while staying safe inside the home. The images of Jessica were shot inside her home, and are of her personal spaces, while the campaign imagery was taken on location inside a cabin in the mountains. We used a lot of browns, deep sea blues, deep red wine tones, and a combination of sans serif and script fonts to animate the imagery.

Banners

Using Format