Caribbean Joe
Rebranding
While working for Sequential Brands Group, they underwent a rebranding and reinvestment into one of their brands, Caribbean Joe, a competitor to Tommy Bahama. They needed a new logo for their brands, as well as design and branding guidelines, a website, social media imagery and strategy, as well as patterns and prints to place on their garments.
I was eager to design all of these elements over a one year period, where I focused on the logo and color palette, then built out the guidelines and standards from there. Then we updated hang tags and sew-in labels to reflect the new branding. It took two seasons for the new branding to roll-out, but overall was well received, and carried in more stockists than previously before.
Logo design
Updated Caribbean Joe logo with new iconography and font changes as well as leading and tracking changes.
Branding for new house label "lil' joe" using updated fonts and iconography
