Heelys, Fall Campaign, 2019
Art Direction
The concept I created for the fall 2019 photo and video shoot was based on the idea of "roll through" — roll through challenges, and adversity while having your friends around to help uplift and support.
The direction for the graphics was to create orbs and fields of color to capture the motion of the wheels while incorporating lots of bright colors to appeal to their target demographic of 9-14 year olds.
Wardrobe Styling
I was also responsible for styling each of the models for the shoot. Since the concept was full of color, I wanted to extend that to the individual styling, while not competing with the shoes in each image. I also wanted to make sure they were comfortable, wearing things they would be comfortable in, but not necessarily choose themselves.
